Entries by Gareth Lawson

How To Use Marketing To Your Advantage

According to a 2017 study conducted by the University of Bonn, “The same wine tastes better to participants when it is labeled with a higher price tag.” Participants of the study were shown the price of the wine they were about to taste, and the results were remarkable. The participants preferred the taste of the […]

Dear Valued Customer … not!

Do you send out the same mass email to everyone in your database? Or do you make statements such as:  “Our service is the best!” Really…and who does the measuring? Can you see how vague that is and, therefore, not believable? Try using words that are real and believable and, preferably, unique. Before a prospect […]

Do You Ask for Referrals?

Mavaric’s founder, Lara, preaches this to EVERYONE if she has the chance, so you might very well have heard all of this before today! But regardless, these ten truths need to be repeated again and again. Do you understand the concept of referrals? Referral marketing is about leveraging trust from one person to another. It […]

Following Up On Leads

Do you follow up on every lead? If so, how soon do you do it? Have you ever wondered about the impact of waiting around once a ‘hot’ lead arrives in your inbox? I am assuming here that you have a website that generates leads and you have a form where people can “Book Now,” […]

Why Do I Need a Sales Process?

“If you don’t know where you’re going, it doesn’t matter which road you take.” It is the same in a business as it was for Alice when she went to Wonderland. It is imperative that you know where you’re going. In the eighties – and maybe even in the nineties – our approach was all […]

Return On Investment Is Not A One-Size-Fits-All

“How long will it take to get a return on my investment?” I am often asked this question and I believe that it deserves an answer. After all, it’s a perfectly reasonable question for a business owner to ask of their marketing company. Unfortunately, the problem is that the answer is a thorny one. Return on investment is […]