Your website is online, the homepage points to all the right pages and your Contact Us page is ready for business. With all that hard work done, why go any further? Surely your website will be enough to lure in the leads. Well, no. Content is not only important to your website and overall marketing strategy. It is critical. The world-wide-web is huge and so the hope that people will magically stumble upon your website is a false one. There are simply too many voices—you have to make sure that your voice is heard. So, how does content help?

Search Engine Optimisation Will Speak to Your Target Market

By this point, you should know exactly who your target market is. (If you do not, click here to read our article on this); and you know exactly what problems your target market is experiencing. You have the solution to that pain. And you should be using Google to help people find you and your solution by having content on your website, which speaks the exact same words for which they are searching.

Give Value

Greed is not appealing to anyone. If you come across an online marketer who only ever says, “Click here to buy all my stuff,” then you will most likely ask that all-important question: “Why?” Or even better, “Who are you exactly?”

And so you should. Why should you trust that person with your money? Back in the old days, when there was only one shop in town, you had no choice but to buy from the owner of that one shop. But right now, there are so many voices calling for your attention, and anyone who wants to sell their products or services would have to stand out from the crowd. How do you do this? You do it by adding value to the lives of your would-be customers. Make a name for yourself as the person who is willing to give away some insider tips into what you do, because it shows your potential customers that you care about them. Ultimately, most people will still ask for your help anyway, because even if they know exactly how to do it, they will trust you with their money if you care about them.

Do you have any questions or comments? Use the form on the Connect page.

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